Post by account_disabled on Jan 23, 2024 2:19:51 GMT -5
Visual perception plays an important role and sometimes makes you do rash things. For example, buy that beautiful dress, go on a trip to a place you accidentally saw on your Instagram feed, or start a renovation because the design of the apartment has long been outdated. Therefore, if you want to sell your product, you should pay attention not only to the text of advertisements, but also to the visual component. After all, the main task of contextual advertising is to catch the attention of potential customers, attract traffic to the site and increase sales . Without the first point, unfortunately, it will not be possible to implement the others. Therefore, we will tell you which creatives will be considered good, and which are not so good. Before moving on to the examples, it is worth stipulating what needs to be taken into account when creating creatives.
Content Where to start creating creatives in contextual advertising C Level Executive List Ways of creating advertising creatives Analysis of examples: good and bad ads Where to start creating creatives in contextual advertising 1. Target audience Consider your target audience . It is necessary to know who your buyers are, what interests potential customers, what they react to, what they are interested in, why your products should be suitable for solving their problems, etc. The better you know the needs of your customers, the easier it will be to navigate when choosing creative and writing ad text. In addition, a situation often arises when it is necessary to create different creatives for different groups of users: what some react to, others may not. On how to make a detailed portrait of the CA, see here . 2.
Analysis of competitors Yes, you can't do without it. If you want the ad to have a good response from users, you should see what and in what form other companies are advertising. This will give you an idea of which engagement creatives to use, what to focus on, and maybe even ideas for your next ad. In addition, you will know what you should never use in your advertising. There is an important point: in no case should you blindly copy your competitors . It will not give you loyalty points. 3. Select a picture It seems that there is nothing complicated here, but it is not. We still see that many advertisers use boring, uninteresting pictures that do not attract the attention of the audience. We have nothing against drains, but they are different. If these are some graphics or happily smiling people, then the picture is clearly not suitable - it does not evoke emotions and looks "lifeless".
Content Where to start creating creatives in contextual advertising C Level Executive List Ways of creating advertising creatives Analysis of examples: good and bad ads Where to start creating creatives in contextual advertising 1. Target audience Consider your target audience . It is necessary to know who your buyers are, what interests potential customers, what they react to, what they are interested in, why your products should be suitable for solving their problems, etc. The better you know the needs of your customers, the easier it will be to navigate when choosing creative and writing ad text. In addition, a situation often arises when it is necessary to create different creatives for different groups of users: what some react to, others may not. On how to make a detailed portrait of the CA, see here . 2.
Analysis of competitors Yes, you can't do without it. If you want the ad to have a good response from users, you should see what and in what form other companies are advertising. This will give you an idea of which engagement creatives to use, what to focus on, and maybe even ideas for your next ad. In addition, you will know what you should never use in your advertising. There is an important point: in no case should you blindly copy your competitors . It will not give you loyalty points. 3. Select a picture It seems that there is nothing complicated here, but it is not. We still see that many advertisers use boring, uninteresting pictures that do not attract the attention of the audience. We have nothing against drains, but they are different. If these are some graphics or happily smiling people, then the picture is clearly not suitable - it does not evoke emotions and looks "lifeless".